Aquaphor Package Redesign
package design, product design, branding
This project focused on redesigning the Aquaphor logo and packaging to modernize the brand’s image. Traditionally, Aquaphor has maintained a clinical, medicinal aesthetic that feels heavily tied to drugstore branding. My goal was to transform this into a softer, more inviting, and playful design that better resonates with a contemporary audience.
I aimed to highlight Aquaphor’s core identity, which centers on hydration and moisture, as reflected in the “aqua” within its name. The redesign sought to move away from its utilitarian appearance and instead emphasize a fresh, approachable, and more relatable brand image.
Made with Adobe Dimension and Adobe Illustrator
